“Once you concede the essential legitimacy of the ‘secular’ account of the person—or of economics, or politics, etc.—you end up relegating Christianity to the realm of ‘spirituality,’ or ‘values,’ or some other gaseous invertebrate that hovers around an ‘essentially’ secular self. Rather, Christians should contend that the ‘secular’ marks the repression, displacement, and renaming of our desire for a sacramental way of being in the world. Indeed, the history of the person is both the history of those perversions and of attempts to mitigate or undo the perversions. So I think that it’s better to say, not that the Christian account of personhood is ‘at odds’ with the ‘secular’ account, as the secular account is a disfigurement of personhood.
In this view, the self under late capitalism is a perversion of our desires for a beloved, sacramental community of labor. If you look closely, I think you’ll find that, for instance, a great deal of management theory—as dullard or cynical as it truly is—represents an effort on the part of corporate capital to simulate such a community. Advertising, to take another example, is the devotional iconography of late capitalism: it arouses, in the very act of disfiguring, our sacramental longing for a land of milk and honey, for a New Jerusalem.”
–Chris Keller, “Britney Spears and the Downward Arc of Empire: An Interview with Eugene McCarraher”, The Other Journal